If you're lovin this post, please share!
Share Via Email!
Awe is the freshest fashion label to emerge from the streets of Johannesburg South Africa! In translation, ”Awe” is a greeting or an acknowledgement from one person to another. The brand’s representatives stress that thier purpose is “not to compete or replace other brands on the market”. Their motto is “Together we can achieve so much more.”
Inspired by the street culture and slang that roams the streets of South Africa, Awe aims to showcase the phenomena of South Africa’s culture, fashion, and its people. The brand is much more than a clothing label, its creators say. They add on, “It is about who you are, and is about changing the mindset of our young people, because after all they are the future. Awe is all about displaying your confidence! Embrace It and make it yours!”
Awe was started by young gentlemen named Craig Scheepers in June 2010. When he came up with the notion he was fearful that the public might not take to kind to his idea. However, this fueled him to do more research as to how he could make the brand successful. In April 2011 he finally decided to launch Awe. He started with only 25 t-shirts and from there the support grew and so did his winning attitude!
Scheepers says, “Awe is here to empower our neighborhoods and give back to the less fortunate. By purchasing an Awe item you donate 10% to a nominated charity.“
Awe’s products vary from t-shirts, caps, shades, hoodies, vests, and more! The items are exclusively sold in Soul Candi, but will branch out in the future, and soon, online for international expansion!
In promotion for Awe, the brand hosts stand up comedy and fashion shows! Upcoming show dates and merchandise can be viewed at their website, http://www.aweembraceit.co.za.
Related posts:
If you enjoyed this article, please share it!
22 Responses to AWE; South Africa's Street Fashion!
Leave a Reply
My Book Picks!
As a child, I was taught many principles through story telling and books with a moral message. When I stumbled upon this children's book, I was reminded of those days! Entertaining, an easy read, and has a moral message!
Pick this book up (especially you, dads!) and share a moment with your kids!
An awesome website ..May God’s blessings be bestowed upon you in Jesus name Amen..
Awe ……embrace that ! Bigs up Craig
Its truly inspiring to see one of out own going out there and get that recognition we are striving for big up to the Awe crew Hustle hard so we can ride this isht till the wheels fall off!!!
Very Nice Article and Congrats to Craig also with his clothing line. This dude is going places and still remains humble. All the best Craig!
God Bless, Keep it real and make SA proud.
My Boi, you going to make it big bro, don’t stop now
Well done to Craig and the Awe clothing line.
Very impressed to see how far a humble, hard working, local dude can go.
I have no doubt that Craig will do amazing things in the future.
I am very proud to know this man.
AWE – Embrace It
No amount of words can describe how proud I am of Craig and the brand. Awe will continue to soar to greater heights, the brand is divinely favoured by God.
Well done Craig you doing us Proud…awesomeness!!
Well done Craig….
Well done brother. All the best for the future. God Bless.
wow their fashion is not much diffrent from Americans. love it amazing to know the culture of others.
You made some decent points there. I looked on the internet for the issue and found most people will go along with with your website.
Amazing article, I actually expect up-dates of your stuff.
Very good related information! I have been looking for everything like that for quite a while finally. Thanks!
So Proud of you my Son
may the Lord continue to Bless your Business as you excel. There is so much more Blessings to Come. Mumzo.
Hey! I just came upon this site today while researching for some different fitness terms in google. Stuck around a little to check things out and read a few of your articles… enjoyable stuff. I’m going to be sure to come back later on some time and catch up.
Awesome things here. I am very glad to peer your article. Thank you a lot and I am having a look forward to contact you. Will you please drop me a e-mail?
Great enthusiast from this blog, a large number of your blogposts have really helped me out. Looking towards updates!
Wow, superb weblog layout! How lengthy have you ever been blogging for? you made blogging look easy. The whole look of your site is fantastic, as neatly as the content!
Book-marked, I love your site!
Where is the facebook like link ?
You made some good points there. I looked on the internet for the topic and found most individuals will go along with with your site.